The Sephardic Community.
The Sephardic
Community is demographically composed of affluent, highly educated
members, having an enviable lifestyle. The Sephardic Community
is a tightly knit, homogenous and peer conscious group, and consequently
greatly influence each other with regard to the purchase of products,
services etc. etc.
The marketer who
obtains a new Sephardic customer and satisfies their new customer’s
needs, can be assured of positive “word of mouth recommendations”
to other members of the Sephardic Community. Bottom Line -
every new customer can easily result in many new customers for your
operation.
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The Sephardic Yellow Pages
Circulation and Distribution.
50,000 Sephardic
Yellow Pages are mailed twice a year to Jewish Sephardic
families & businesses in the greater Metropolitan area.
50,000 Sephardic
Yellow Pages are distributed twice a year at Synagogues, other
Jewish organizations, retailers and restaurants that serve the
Jewish Sephardic Community.
The Total Physical
Distribution of Sephardic Yellow Pages is approximately 100,000 copies
a year and growing.
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Usage of Sephardic Yellow Pages.
Sephardic
families are large in comparison to other
families. Based on the demographic profile, the usage and readership
of the Sephardic Yellow Pages is conservatively an audience
over 500,000 people.
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Rabbis' Endorsement of Sephardic
Yellow Pages.
The Sephardic
Yellow Pages in addition to the publication - provides referral
service and a complaint hotline for the Sephardic Community.
The Sephardic Yellow Pages is a vital part of the community
and consequently leading Sephardic Rabbis
have encouraged and urged their members to patronize the Sephardic
Yellow Pages advertisers. This is akin to having ZAGAT Restaurant
Guide, A Mobil 5 Star Rating, The Good Housekeeping Seal, or A Favorable
Morning Star Report.
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Online
www.syny.com
The entire Sephardic
Yellow Pages is online, thereby providing opportunities to expose
qualified buyers to your products and services. For every ad that
runs in our directory we will give you free of charge an equal amount
of advertising space on the thereby saving you thousands of dollars
that would otherwise be your expense!
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365 Days of Effective / Efficient
Advertising.
Advertising is
an effective way to obtain business or new customers , and
we’re providing an inexpensive way to maintain a continuity program
throughout the year.
Advertising to
be effective and bring a return on investment
must also be efficient.
Advertising in
the Sephardic Yellow Pages has shelf life of 365 days, 7 days
a week...24 hours a day. Your ad never takes a vacation, its always
working for you.
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Summary
The Sephardic
Yellow Pages should be a part of your media mix, because for a
very modest investments it gives your business into the hands of a
very savvy shopper affluent Sephardic Community.
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A Full Year of Advertising 